Foxtail Lilies: Beginnings

On July 19, 2017 at 9:45 AM I received a Facebook Message from Dana Fischer. Dana was a fellow twin mom I had never met in person. We were acquainted only through Facebook and strictly because we were both “twin moms” (I had purchased a few clothing items from her on a BST (buy, sell, trade page) before, but otherwise we had never really interacted).

“Hey! I saw that you are closing shop on your LLR. I don’t know if you have any interest in starting anything else, but I have been DYING to start something like Lobster Chics (<- my old side gig) or a children’s clothing boutique. So, if you ever think about starting something else, let me know and I would love to partner with you! I know you are super busy and still have loose ends to tie with LLR, but just thought I would put it out there in case you ever wanted to do something else in the future!” -Dana

July 19, 2017 at 10:00 AM

“YES! I’ve been thinking about you lately (<- weird I know). I’ve seen you posting some of your clothes on twin mom buy sell sites and have huge success. I’ve been wanting to ramp up Lobster Chics but it needs a new spin and more people. I have a good target audience with twin moms. I have a couple of good ideas and I’m sure you do too. Would you like to get together in person and talk about this?” – Sarah

 That very evening Dana and I met for the first time in person at a local St. Louis Bread Company. We spent 3 hours at a small table in the corner of the restaurant breathing life into what would become Foxtail Lilies Boutique. By the end of the evening we had our boutique determined. Foxtail Lilies Boutique would be a children’s focused boutique and would start with a focus on custom items as well as items ready made. We determined we wanted to do women’s clothing at some point but would wait until we could get established to start that. We discussed various names and quickly came up with Foxtail Lilies. We even drew a quick sketch of our initial logo design we envisioned that came to life over the next couple of days. (What we didn’t realize that first night was that we were not only creating a business, but a small community of women that we would value more like family than most of you will ever know). Within 10 days we had our logo designed, our LLC registered with the state, our hang tags and stickers ordered along with shipping supplies and our Facebook group created. Additionally, we invested our first chunk of cash into the business for some ready to ship items to start the group off with a little bang.

Looking back, it was a whirlwind. It was exhilarating, challenging and scary all at the same time. It was also very small scale when we look at the scope of what we are accomplishing today. We have grown from a handful of group members to over 4,500 in our children’s group. We have added a women’s group, a resale group, and a website! So much and in such a short period of time. We are thankful for where we are and excited for where we are going!

Thank you all for supporting Dana and I on this journey that started out as a simple private message and turned into blessings that you are not even aware of for us. We plan to use these blog posts to share a bit with you about our journey with FTL and the impact this community has had on us this last year and a half.

Much love!

Dana and Sarah